During John’s tenure at Volvo, the automaker has engaged in the rich use of 360 video and VR communications, with exceptional results:

2015 XC90 Launch

34,175 Unique Handraisers
151,635 Views - Campaign Landing Page
158,375 Views - Model Landing Page
188,465 Views - Home Page
14,900,000 Impressions
4,100,000 Impressions
169,882 Views (2 videos)
53,000 Impressions

Holiday Sales Event 360 Online Video

814,413+ Views Played to Completion
1,100,000+ Views Primarily Driven by 64% Organic Viewership
Captivated In-market Consumers by Exceeding the Benchmark for Time Spent by 3x
17% LIft in Purchase Intent.

XC60 "New Year, New Volvo" 360 Video Experience

14,500,000+ Overall Impressions
2,345,000+ 2-Minute Video Views
16.18% View Through Rate
CTR Exceeded YouTube benchmark by 20%
Viewability Rate 64% Higher Than Moat benchmark

XC60 Eclipse of the Century

Social Media:
164+ Pieces of overall Racing The Sun coverage as of August 28, 2017
1.03+ Billion Earned Media Impressions
1.54+ Billion Dollars in Advertisement Value Equivalence

Live Stream:
2nd Highest Day in 2017 & Top 10 All-time for CNN.com
26 Million Unique Visitors
24 Million Video Starts
6.6 Million Total Live Streams
3.8 Million CNN Live Video Starts
2.8 Million Facebook 360 Views
48,000+ Unique Visitors on Destination Page
10x Daily Hand-Raisers Over Average

DATE

AGENCY

CREDITS

Client: John Militello
ECD: Matt O’Rourke
Account Director: Janique Helson